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Case Studies in Crisis Communication

George, Amiso M / Pratt, Cornelius B

Case Studies in Crisis Communication

Case Studies in Crisis Communication: International Perspectives on Hits and Misses was organized to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions.

CHF 163.00

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ISBN 9780415889896
Sprache eng
Cover Fester Einband
Verlag Taylor & Francis Ltd (Sales)
Jahr 20120319

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