China views psychological warfare, centered on the manipulation of information to influence adversary decisionmaking and behavior, as one of several key components of modern warfare. The U.S. military's increased focus on China and preparations for a potential U.S.-China conflict mean that it is important to understand how Chinese psychological warfare capabilities may evolve and what they would mean for Chinese strategic behavior in a crisis or conflict. The author explores Chinese military thinking about next-generation psychological warfare. China is interested in both advanced computing, such as big data, and brain science for their potential military applications to improve future psychological warfare capabilities. Leveraging a wide array of Chinese-language primary-source materials, the author provides an overview of Chinese thinking on psychological warfare, key capabilities, and related operational concepts that the Chinese military is pursuing and presents a hypothetical case study to illustrate how these capabilities, if realized, may be applied to a future U.S.-China contingency. One high-risk future scenario is if the Chinese military and broader leadership believes that these emerging technologies enable Beijing to predict or otherwise influence adversary decisionmaking. This could lead Beijing to have misplaced confidence in its ability to deter adversaries from fighting or coerce them to not fight at all.