Excerpt from Church Finance and Social Ethics

It requires only slight familiarity with the newspapers to discern the part which appeals for large funds are playing in present-day church activities. Whether it be that the unprecedented response of the American public to philanthropic calls during the Great War begot a nation-wide habit of extraordinary generosity, or whether the forced prosperity of a country fairly weltering in gold made the public kindly toward Christian appeals in enormous terms, or whether the desperate plight in which European humanity found itself during and at the close of the Great War laid a new burden upon the Christian conscience, the fact is that the Protestant churches have asked and are asking the American people for sums which would have seemed out of all reason ten years ago. One denomination has already received pledges to the total of over one-hundred millions of dollars, another is undertaking a campaign for one hundred millions, another has secured seventy-five millions, and still another fifty millions, - all this since the close of the World War.

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