A textbook and workbook introducing several theories of human and mass communication in a straightforward manner. Relying heavily on examples and exercises, the chapters are relatively short and include a founding or early journal article and reference to a more recent article that can be assigned. Instructors can use the book as a core text supplemented with readings and lectures, or as a supplement.
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ISBN | 9780813802923 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | John Wiley and Sons Ltd |
Jahr | 19990501 |
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