Cognitive Economics proposes an interdisciplinary approach to the study of human problem solving, choice, decision making and change to explain economic transactions, the nature and evolution of organizations and institutions. This book contains some of the most cutting edge research in ecnomics. Leading scholars including Ulrich Witt, Stanley Metcalfe, Richard Arena and Bart Nooteboom cover such topics as: * ecnomic methodology* bounded rationality* learning and cognition in firms* institutional ecnomics Cognitive ecnomics contributes to a large spectrum of ecnomic fields such as consumer theroy, ecnomics of the firm, economics of innovation, evolutionary ecnomics and experimental ecnomics. This book is particularly pertinent given the recent award of the Nobel Prize to Daniel Kahneman--evidence that this is one of the true frontiers of ecnomic theory today.