This sourcebook brings together a variety of scales that measure a number of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Originally publi
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ISBN | 9780415871464 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Taylor & Francis |
Jahr | 20090601 |
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