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Communication Research Measures

This sourcebook brings together a variety of scales that measure a number of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Originally publi

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ISBN 9780415871464
Sprache eng
Cover Kartonierter Einband (Kt)
Verlag Taylor & Francis
Jahr 20090601

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