An examination of the future of media into the 21st century. Demographic, sociographic, technological and media trends are examined as this book speculates into how the changes in communications disciplines will impact upon advertising, broadcasting, public relations, and sales promotion.
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ISBN | 9780275932817 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Bloomsbury 3PL |
Jahr | 19900119 |
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