Our ability to communicate drives our ability to succeed. Whether it's a job interview, an important presentation, a request for funding, a performance review, email or communicating to friends and family, effective communication improves results and, therefore, your life. That is why it is important to read Communication Wins. Based on extensive research and years of real world experiences, Communication Wins is packed with easy to understand strategies, tactics and tools. Written in a concise and easy to read format you will learn how to:§ Discover some of the tools that made Ronald Reagan, John F. Kennedy and Abraham Lincoln effective communicators.§ Turn negative situations into positive situations through better conflict and confrontation management.§ Gain the enormous power of brevity, silence, and optimism.§ Communicate big ideas and move an audience to act.§ Understand the different types of messages and when to use each one. § Leverage different communication styles, such as direct and indirect, for best results.§ Connect intellectually and emotionally with your target audience.§ Know when it is best to write, when it is best to speak, and how to be more effective at both.