Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem.In this book you will:• Understand key characteristics of design thinking• Understand the 5 action phases of design thinking -Empathize, Define, Ideate, Prototype and Test• Empathize- Understand your customers / users• Define- Define clear project / business objectives• Ideate- Explore ideas and solutions• Prototype- Build and visualise ideas• Test- Review and decide best ideaThis book will help you:• Clarify and solve problems better• Understand your users• Communicate in visuals confidently• Innovate ideas and inspire others• Experiment quickly and at little costThis book is useful for:• Non-design and design professionals who are involved in innovation, change management, trend-making, problem-solving and quality improvement industry• Business and startup owners interested in providing good products and services for their customers• Freelance designers and design students who want to make a difference in the marketplace• Design trainers interested in delivering design thinking workshops• Innovation, creativity and design enthusiasts• Design thinkers