Covers key trends in marketing, selling, and advertisingQualify for an MBA and succeed in any businessWant to get an MBA? This practical, plain-English guide covers all the basics of a top-notch MBA program, helping you navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.Know your customer's needsHandle budgets and forecastsRecruit and retain top peopleUnderstand Sarbanes-OxleyBe a successful negotiator
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ISBN | 9780470194294 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | John Wiley & Sons Inc |
Jahr | 20080104 |
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