Draws from interpretive analysis to dissect the consumer identity frames used by NGOs in their various marketing campaigns and analyse how they contest and subvert traditional commercially-oriented consumerist pursuits.
Lieferbar
ISBN | 9780415777599 |
---|---|
Sprache | eng |
Cover | Fester Einband |
Verlag | Taylor and Francis |
Jahr | 20260105 |
Dieser Artikel hat noch keine Bewertungen.