This research aims to present a broader framework for examining the patterns of
consumers' adoption of new products across nations and investigate the moderating role
of culture, demographics and other antecedents to study consumer innovativeness. The
research will help ascertain whether same set of factors affect new product adoption
behavior across countries. Questions have been used to collect data from the targeted
consumer categories and the questionnaire was prepared after a thorough review of
previous research works.
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