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Consumer Behavior in Travel and Tourism

Chon, Kaye Sung / Pizam, Abraham / Mansfeld, Yoel

Consumer Behavior in Travel and Tourism

Offers insight on trends and findings from the international hospitality business arena. Contains sections on destination selection and product choice, expectations and satisfaction, research methods in tourist behavior, and tourist behavior. Pedagogical features include objectives, key concepts, and review questions. Pizam is professor of tourism

CHF 196.00

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ISBN 9780789006103
Sprache eng
Cover Fester Einband
Verlag Taylor and Francis
Jahr 19990806

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