Covers key concepts from marketing, psychology, sociology, and anthropology with a practical focus on real-world applications for business environment. This title incorporates advanced research and business practices, including extensive coverage of social media influences, emerging neuroscience findings, and emotion in consumer decision making.
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ISBN | 9781133274490 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Cengage Learning, Inc |
Jahr | 2012 |
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