The second edition of Consumer Culture explores the nature and role of consumption in modern societies. Celia Lury's revision of this classic establishes the importance of new object-based studies for consumer culture, and incorporates new chapters on branding and the rise of ethical consumption. Drawing on a wide range of studies, and using contemporary illustrations, the emergence of consumer culture and the changing relations between the production and consumption of cultural goods are examined. Lury argues that consumer culture has become increasingly stylized and now provides context for everyday creativity.