Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 68 % - B, University of Sunderland (Faculty of Business and Law), language: English, abstract: This essay consists out of three parts.
Part one: Literature Review 'Consumer Perceptual Processes'
Part two: Statement Analysis, 'As a part of our marketing strategy we introduce new products very frequently'
Part three: Focus Groups, Applied Example
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ISBN | 9783640799206 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Grin Verlag |
Jahr | 20110116 |
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