Salespeople too often approach selling as a transaction instead of a relationship--going in with the intention to sell rather than to build a relationship. Use the lessons in Contagious Selling to put relationships first--and sales will inevitably follow.Contagious Selling provides the tools for captivating even the toughest customers and then cultivating genuine relationships through the power of being contagious. A leading expert on persuading and motivating others, David Rich presents his powerful new method for attracting, connecting with, and maintaining buyers. Inside, he teaches you how toGet prospects to feel as if they've known you their whole livesUse voice modulation and body language to instantly connect with anybodySell yourself without sounding self-servingManage the transition from captivation to cultivationMake your customers "competition proof