The course is taken by students in liberal arts, journalism, mass communication, and business programs. However, due to its practical, hands-on approach, depth of coverage, and marketing management emphasis, it is also widely used in university extension courses, and courses on advertising management. The wealth of award-winning advertisements also makes it a resource guide to the best work in the field for students in art and graphic design courses.All data, examples, statistics, images and vignettes updated to reflect the latest information available.There is also significantly more coverage of digital and social media, consumer privacy and data protection, ethics, diversity and global.