Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.
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ISBN | 9781787548251 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | Emerald Publishing Limited |
Jahr | 20200917 |
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