Corporate Social Responsibility became a good business instead of ethical obligation, because companies and experts found that stakeholders appreciated responsibility and its communication, and it could be demonstrable in profit as well. CSR gained a "superior" goal, increasing profit. The mainstream economics first attacked it, but afterwards degraded it to be a tool of profit-making. This is the CSR's "story of success". I evidence with theoretical and empirical arguments that we should go beyond CSR, construe a more truthful realization of business ethics' principles: values-driven business. I present two complementing researches, which show a complete picture of corporate responsibility. The first one maps the situation of CSR in Hungary, the second one explores the way to get beyond it.