The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
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ISBN | 9781400213160 |
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Sprache | eng |
Cover | BUSINESS & ECONOMICS / Industries / Food Industry, RELIGION / Christian Living / Leadership & Mentoring, BUSINESS & ECONOMICS / Advertising & Promotion, Fester Einband |
Verlag | Harper Collins (US) |
Jahr | 20190611 |
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