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ISE Crafting & Executing Strategy: Concepts and Cases

Thompson, Arthur / Peteraf, Margaret / Gamble, John / Strickland, A.

ISE Crafting & Executing Strategy: Concepts and Cases

* Mainstream, balanced treatment of the latest developments in theory and practice of strategy.* Emphasis on company's strategy must be matched not only to its external market circumstances but also to its internal resources and competitive capabilities. * Improve student learning outcomes using Connect our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

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ISBN 9781260565744
Sprache eng
Cover Kartonierter Einband (Kt)
Verlag McGraw-Hill Education
Jahr 20190329

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