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Creating Images and the Psychology of Marketing Communication

Kahle, Lynn R / Kim, Chung-Hyun

Creating Images and the Psychology of Marketing Communication

Aims to advance the understanding of the concept of image as it is applied to various areas of interest. This book also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image.

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ISBN 9780805852165
Sprache eng
Cover Fester Einband
Verlag CRC Press
Jahr 20060117

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