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Creating Images and the Psychology of Marketing Communication

Kahle, Lynn R / Kim, Chung-Hyun

Creating Images and the Psychology of Marketing Communication

Advancing the understanding of the concept of image as it is applied to various areas of interest, this book also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image.

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ISBN 9780415647076
Sprache eng
Cover Kartonierter Einband (Kt)
Verlag Taylor & Francis Ltd (Sales)
Jahr 20120925

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