This volume focuses on smoothing the road to success for the emerging small, publicly held company through an equity valuation strategy. The author provides a `how-to' guide for achieving an efficient market value for a publicly held company's securities, one that clearly reflects the future earnings power of the company's underlying assets. The volume focuses on three broad areas: investor's perceptions of the company's future earning power, who management can shape that perception, and hwo that desired perception can be communicated through Wall Street's distribution channels. Journal of the American Society of CLU and ChFCThis lively book focuses on smoothing the road to success for the emerging small, publicly held company through equity valuation strategy. The author provides a `how-to' guide for achieving an efficient market value for a publicly held comapany's securities, one that clearly reflects the future earning power of the company's underlying assets. The book focuses on three broad areas: investors' perceptions of the company's future earning power, how management can shape that perception, and how that desired perception can be communicated through Wall Street's distribution channels. Combining theory and practice, Altman introduces the reader to the results of academic research on the four influences on security returns and variations in share price. He demonstrates its applicability to the scheduling of equity offerings and reveals the aftermarket equity valuation strategy which management should incorporate into any, and every, public offering.