Through a series of chronological case studies of corporations such as AT&T, , General Motors, and General Electric, Marchand has written the cultural history of corporate public relations efforts in America during the first half of the 20th century.
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ISBN | 9780520226883 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | University Of California Press |
Jahr | 2001 |
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