Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. "Creativity at Work" takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to: Understand the creative preferences of organizations, departments, work groups, and individualsIdentify and compare the different creativity profiles that describe specific purposes, practices, and peopleProduce the desired results by developing the right practicesBlend creativity practices to meet the complex needs that characterize most work situations to develop required creative abilities in a team and in oneself