In Crossing the Chasm, Geoffrey Moore, the world′s leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
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ISBN | 9781841120638 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | John Wiley and Sons Ltd |
Jahr | 19980801 |
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