The author analyses the workings and the rhetoric of crowdsourced work platforms by comparing the way they address the masses today with historic notions of the crowd. The study is focused on the crowdsourcing of design tasks, but these specific applications are used to examine the design of the more general mechanisms employed by the platform providers to motivate and control the crowds.
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ISBN | 9783035611984 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | Birkhäuser Verlag GmbH |
Jahr | 2017 |
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