Covers the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. This title also includes examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC.
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ISBN | 9781841122137 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Capstone Pub |
Jahr | 20020426 |
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