Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.
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| ISBN | 9781349350216 |
|---|---|
| Sprache | eng |
| Cover | business,management,strategy, B, Marketing, Management, Organization, Business Strategy/Leadership, Market Research/Competitive Intelligence, Economics, general, Business Strategy and Leadership, Market Research and Competitive Intelligence, Economics, Palgrave Business & Management Collection, Management science, Planning, Leadership, Market research, Management & management techniques, Organizational theory & behaviour, business strategy, business strategy, Market research, Kartonierter Einband (Kt) |
| Verlag | Springer Nature EN |
| Jahr | 2012 |
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