Jamy Yang, an award-winning designer
with major partnerships to his credit, began his career in the
industrial design department of the German manufacturer Siemans.
Returning to China permanently in 2004, he founded his own company, Yang
Design, which is now considered the most influential product strategy
and design consultancy in China.
This book explores Yang's
creative ideology in 15 thematic chapters, beginning with 'minimalism'
and ending with 'kindness'. It expands on his theories about the purpose
of design, the dislocations that exist today in Chinese culture and
aesthetics, as well as the differences between Chinese and Western
design.
Contents:
Minimalism, Archaeology, The Disconnect, DNA,
Craftmanship, Virtuality, Easy to use, Visuality, Touched, The
Anomalies, Semantics, Modulation, Sustainability, Fragmentation,
Kindness.