Praise for Detonate

"Detonate will open your eyes to see the processes, policies, and organizational practices that have outlived their usefulness to customers, employees, and investors. Steve and Geoff give us new ways of operating logically that better align with the fast changing requirements of our future 'everything is digital' world."
-LOWELL MCADAM, Chairman and CEO, Verizon Communications

"Tuff and Goldbach build a compelling case for why conventional wisdom and 'best practices' are the surest way to get average results. If you truly aspire for outstanding leadership results, the words you never want to hear are 'that's the way we've always done it.' The authors of this book explain how to 'blow up' practices that companies adopt to reduce risk and, in doing so, renew your business and your organization. A must-read for any business leader!"
-CHIP BERGH, President and CEO, Levi Strauss & Co.

"Detonate is rooted in the real world of human behavior, unlike so many of the practices that organizations adopt out of risk avoidance and maintain out of shear bureaucratic entropy. Tired of text-book thinking? This book challenges conventional wisdom and provides paradigm-shifting solutions."
-TONY CIEPIEL, Chief Operating Officer, Vita-Mix Corporation

"In a fast changing, disruptive world, Detonate provides great insight to how you need to transform the behavior of your organization to innovate and stay competitive. Most organizations are trapped in the pursuit of best practices and risk avoidance. This is a book for leaders."
-MARK COSTA, Chairman and CEO, Eastman Chemical Company

"The authors have been helping organizations 'blow up' some of their best practices for a long time. They know what they're talking about because they've seen it. They have been able to boil down successfully what they know into a readable and useful volume."
-OFRA STRAUSS, Chairperson of the Board, Strauss Group