20% of product features, will impact 80% of product sales! In 2007 Microsoft decided to launch a premium operating software named Vista, at an investment of $500 million. The public and media had high expectations of this launch, with the forecast that at least 50% of existing Microsoft users would choose to use it within two years. Microsoft was so sure that the new technology would motivate existing and new users to use the software that they simply didnÕt think whether it was worth examining all the product features before programming. The launch moment came and there were not many users. In analyzing the software version failure, it was found that there were steps in the software that were too complex to understand - even among Microsoft users. Developing intuitive product isnÕt necessary to invent an entirely new intuitive solution, but to combine different intuitive associations in product development.www.thepipelineaccelerator.com