Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel, the Titanic of automobiles. The magnitude of the marketing disaster has made Edsel a household word. Remarkably, there has never before been a book that tells the whole story--how the Edsel was planned, created, produced, and marketed.
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ISBN | 9780804746540 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | Stanford General Books |
Jahr | 20020809 |
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