Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.
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ISBN | 9780765616982 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | Taylor and Francis |
Jahr | 20060215 |
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