Electronic Marketing and the Consumer provides comprehensive and current information on a wide range of marketing techniques including: direct response radio and television, computers and the
Internet, facsimile machines, telephone-based technologies, videography, interactive kiosks, pagers, optical scanners, electronic ticket machines, and `smart cards'.
Real-world cases and practical insights are provided from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer. Robert A Peterson gives expert advice on the future of electronic marketing and its likely impact on consumer behaviour and society.
Lieferbar
ISBN | 9780761910701 |
---|---|
Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | SAGE Publications, Inc |
Jahr | 19970506 |
Dieser Artikel hat noch keine Bewertungen.