On the Road" is the insightful journey of two authors with around 75 years of collective tourism experience. Following their joint publication in 2008 "Der Schweizer Tourismus im Klimawandel", they address a total of 20 important topics in their new work, from resilience to aesthetics, overtourism, and diversification. Together with 20 exciting Swiss and international personalities, a multifaceted panorama of discussions, assessments, and insights is revealed. This book offers a nuanced examination of current challenges and promises, and an inspiring journey. "On the Road" is an inspiring reading for tourism professionals and anyone who is looking for insights behind the scenes of tourism.