Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.
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ISBN | 9781349458943 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Palgrave Macmillan UK |
Jahr | 20130730 |
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