Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available"--
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ISBN | 9781284200157 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Jones and Bartlett Publishers, Inc |
Jahr | 20210405 |
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