A fundamental piece of information we use to make decisions, understand past events, and predict future events in our lives, is 'frequency'. We make judgements, assess risk and make consumer decisions, on the basis of the frequency of events we have experienced or observed. Given the ability to affect both our beliefs and behaviour, this is a topic that has long been in need of an integrative review.
This is the first book to focus on the topic of 'frequency processing'. With contributions from the leaders in the field of psychology, it is a book that will profoundly influence future research in this area.