In 2019, UNCTAD launched the eTrade for Women initiative, with the ambitious objective to empower more women in developing countries to embrace digital transformations, not just as consumers or buyers, but as leaders, sellers, and innovators. A unique feature of eTrade for Women is the privileged relationship established with the eTrade for Women Advocates, outstanding women leaders in the digital economy, who have contributed to shaping the digital ecosystems in their countries and regions. Together, while weathering the COVID-19 pandemic, we have supported over 200 women-led businesses in 30 developing countries across continents. [This report] captures some of the main learnings from the first cohort of Advocates (2019-2021). Each one of them shares important lessons and recommendations of actionable measures to advance women's participation in the digital economy"--