Bob Chapman is Chairman and CEO of Barry-Wehmiller, a $2-billion global capital equipment and engineering consulting company. Raj Sisodia is FW Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College. His most recent book is the Wall Street Journal bestseller Conscious Capitalism: Liberating the Heroic Spirit of Business (with John P. Mackey, cofounder and co-CEO of Whole Foods Market).