Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.
Lieferbar
ISBN | 9780367900915 |
---|---|
Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Taylor & Francis Ltd (Sales) |
Jahr | 20201228 |
Dieser Artikel hat noch keine Bewertungen.