Deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. This text helps students learn about traditional types of marketing research, such as designing questionnaires, as well as the technological developments that facilitate marketing research.
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ISBN | 9780324788617 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | South Western Educ Pub |
Jahr | 201009 |
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