The everyday clothes of American consumers of the early 1980s are shown in hundreds of pictures that portray the Preppie era when dress-for-success clothing helped build a corporate culture. Explore the suggestive lingerie, slinky dresses, and tight jeans women wore on the town and the safari and rodeo styles men wore to disco dances. Colorful sweatsuits became a uniform of comfort. This book is indispensible for fashion historians and collectors of fashions of the 20th century.