If your organization aspires to "create" or conquer the new markets of the twenty-first century, Fast Second offers concrete advice on how to go about achieving this. Internationally acclaimed strategy experts Constantinos Markides and Paul Geroski explore:
* How radical innovation creates new-to-the-world markets
* What the structural characteristics of early markets are and the implications for prospective new entrants
* How established firms can enter these markets and when is the right time to make their move
* What smart successful firms do to scale up new markets
* How to position one's company in markets that are being consolidated

How to evaluate if your organization should be a pioneer or a fast-second consolidator