YOU GOTTA KNOW THE RULES! It's critical to get feedback from the stakeholders of your business-customers, employees, members, business partners, and more. Whether you are conducting a telephone survey, doing in-depth customer interviews, or taking the pulse of your employees, you'll learn how to prepare questions, run the program, and use the information wisely. Read one rule a week-or all 52 at once! Feedback Rules! is your guide to listening to your stakeholders. PRAISE FOR FEEDBACK RULES! "Great tips and helpful ideas for retailers that want to listen more attentively to their customers and employees." PETER LARKIN, PRESIDENT AND CEO, NATIONAL GROCERS ASSOCIATION "Invaluable to any organization." JAMES G. CONROY, PRESIDENT AND CEO, BOOT BARN "A fresh and entertaining reminder of the importance of making feedback an essential part of any corporate culture." MARK J. CENSOPRANO, CHIEF MARKETING OFFICER, ASPEN DENTAL MANAGEMENT