COMPETITIVE ADVANTAGE:



New islands added: Milos, Zakynthos, and Kefalonia

Two full chapters on the Cyclades

Editor's Choice: enriching features on Greek mythology, history, and design



TOURISM TRENDS:



COVID-19: Greece responded quickly and decisively to its coronavirus outbreak in

March. It banned non-essential travel starting on March 23 and had effective

communication with its citizens through daily television broadcasts. With its strict

lockdown measures the nation managed to keep deaths to around 175 with 4, 012

confirmed cases (and very few in the Greek Islands where many travelers visit). As of

July 1, 2020 Greece had opened its borders from all EU/EFTA nations as well as 15

third-party nations suggested by the EU, such as Canada and Australia, with random

screenings for arriving passengers. The entry ban for non-EU citizens has been extended

until July 31.

According to Greece's Tourism Minister Harry Theoharis, Greece is expected to break record tourist numbers in 2020

New hotels across the country in 2020: Kalesma in Mykonos, Angsana Corfu, Hotel MGallery in Athens, Lindos Grand Resort and Spa on Rhodes

New cruise offerings marketed to U.S. (ex: Celebrity added two Greek ports to meet demand: Zakynthos and Hydra)



FULLY REDESIGNED!



New front cover has eye-catching full-bleed images with key selling points on the front

New back cover is fully-redesigned

"Best of" Lists will visually engage the reader and provide an overview of the entire destination (best things to eat, see, do, drink, as well as what to read and watch before going)

Visually focused with more color and images including more full and half-page images throughout and color-coded category icons

Other useful features including Great Itineraries, Calendar of Events, What You Need to Know Before You Go, and more

"Travel Smart" (logistical planning tips section) now at the front of the book and redesigned to be more infographic in feel

Stronger Voice and Opinions give all Fodor's guides more personality. Books are more friendly and conversational in tone, going beyond informational to being inspirational



CURATED AND RELEVANT:



Focused coverage on only the best places so travelers can make the most out of their limited time.

Carefully vetted recommendations for all types of establishments and price points.



CONCISE:



Shortened reviews presented with brevity and focus.



Please see additional key selling points in the book main description