COMPETITIVE ADVANTAGE:



The most comprehensive selection of resort reviews

In-depth information on the important nuts and bolts about traveling to and in the Florida Keys, including sample itineraries

Expertly researched features on must-visit sights and beaches, as well as fun, color-photo features such as the Florida Keys' Ultimate Experiences





TOURISM TRENDS:



In mid-June Silver Airways resumed nonstop service to Key West from Fort Lauderdale-Hollywood, Orlando and Tampa international airports.

The hotel sector continues to expand with new hotels that have recently opened including Bungalows Key Largo (an upscale all-inclusive resort), as well as a redesign of The Reach Key West which is now part of Hilton's Curio Collection.

Other noteworthy openings to entice visitors include the Florida Keys National Wildlife Refuges Nature Center on Big Pine Key, which showcases the Keys' four national wildlife refuges.





FULLY REDESIGNED!



New front cover has eye-catching full-bleed images with key selling points on the front

New back cover is fully-redesigned

"Best of" Lists will visually engage the reader and provide an overview of the entire destination (best things to eat, see, do, and drink)

Visually focused with more color and images including more full and half-page images throughout and color-coded category icons

Other useful features including Great Itineraries and Best Beaches

"Travel Smart" (logistical planning tips section) now at the front of the book and redesigned to be more infographic in feel

Stronger Voice and Opinions give all Fodor's guides more personality. Books are more friendly and conversational in tone, going beyond informational to being inspirational





CURATED AND RELEVANT:



Focused coverage on only the best places so travelers can make the most out of their limited time.

Carefully vetted recommendations for all types of establishments and price points.





CONCISE:



Shortened reviews presented with brevity and focus.



Please see additional key selling points in the book main description